CASE STUDY THECHAPTERLuxury Residences, Goa
Turning Luxury Goa Real Estate Demand IntoQualified Buyers.
Adslectic’s luxury real estate lead generation strategy helped TheChapter reach HNI and UHNI buyers for its new luxury residences in Goa. Our performance marketing strategy delivered 2.5X more leads, reduced cost per lead by 10% compared to the client’s previous agency, and converted enquiries into high-value site visits.
BUSINESS IMPACT
10%
Lower Cost Per Lead
2.5X
More Leads
₹35 Cr.+
Revenue Influenced
14.7%
Lead-to-Site-Visit Rate
View Campaign Strategy
CAMPAIGN CREATIVE Max Estates — Luxury Real Estate Campaign THE PROJECT
Building Luxury Residential Demand in Goa
TheChapter is a luxury real estate project in Goa. For its new launch, the brand wanted to reach high-net-worth (HNI) and ultra-high-net-worth (UHNI) buyers for residences valued between ₹6 Cr and ₹8 Cr.
To support the launch, TheChapter partnered with Adslectic from 2025 to 2026. Our role was to run a performance marketing campaign that stood out in a crowded digital advertising landscape, worked to turn enquiries into site visits and bookings, and kept the cost per lead low while delivering strong sales-qualified leads (SQLs).
Client TheChapter Industry Luxury Real Estate Campaign Duration 2025 – 2026 Campaign Region Goa Campaign Objective Generate Qualified HNI & UHNI Leads TARGET AUDIENCE
35–60 Years
Delhi NCR
Mumbai
Entrepreneurs
CXOs
Founders & Promoters
HNIs & UHNIs
Investors
Business Owners
THE CHALLENGE
Turning Luxury Goa Enquiries Into Qualified Site Visits
Launching a luxury residential project in Goa required more than generating leads. TheChapter needed to stand out in a crowded digital advertising landscape, convert enquiries into site visits and bookings, and keep the cost per lead low while still delivering strong sales-qualified leads.
01
Stand Out in a Crowded Digital Landscape
Luxury real estate advertising in Goa is highly competitive. TheChapter needed its campaign to cut through the noise and get noticed by premium HNI and UHNI buyers.
02
Convert Enquiries Into Site Visits and Bookings
Generating enquiries was only the first step. The campaign had to move leads from interest to site visits and, ultimately, to bookings.
03
Keep CPL Low While Delivering Strong SQL Rates
Lower acquisition costs could not come at the cost of lead quality. The campaign had to reduce cost per lead while still delivering a high share of sales-qualified leads (SQLs).
OUR STRATEGY
Our Luxury Real Estate
Lead Generation Strategy
Every result in this campaign came from a clear strategy and disciplined execution. Instead of chasing lead volume alone, we built the campaign around reaching serious luxury buyers and turning their enquiries into site visits.
For TheChapter, every decision focused on standing out in a crowded market, reaching HNI and UHNI buyers, and improving lead quality while lowering the cost per lead.
01
HNI & UHNI Audience Targeting
We built the audience around entrepreneurs, CXOs, founders and promoters, HNIs and UHNIs, investors and business owners. The focus was on ages 35-60 across Delhi NCR and Mumbai, targeting buyers for Goa residences valued at ₹6-8 Cr.
02
Distinctive Luxury Creatives
Goa’s digital advertising space is crowded, so we designed creatives that put TheChapter’s residences and premium Goa lifestyle first. This helped the brand stand out instead of blending in with generic property ads.
03
Lead Quality & Site Visit Conversion
We shaped enquiry journeys and optimised campaigns for sales-qualified leads, not just lead volume. As a result, 14.7% of total leads converted into site visits against an industry benchmark of 4-5%, with an average ticket size of ₹7 Cr+.
04
Cost Optimisation & Real-Time Reporting
We kept refining creatives, audiences and budgets to bring costs down, delivering 2.5X more leads at a 10% lower CPL than the client’s previous agency. Live dashboards gave TheChapter full clarity on spends and results, with no blind spends.
SOCIAL MEDIA IMPACT
Growing Brand Visibility.
The campaign strengthened Max Estates’ brand presence across major social media platforms, expanding reach, increasing engagement and building a stronger digital footprint.
YouTube
5650
Subscribers
Initial80Subscribers→Current560Subscribers +600%
Subscriber Growth
26,800
Followers
Initial2,400Followers→Current26,800Followers +1014%
Follower Growth
30,941
Followers
Initial20,000Followers→Current30,941Followers +54.5%
Follower Growth
