Luxury Real Estate – Max Estates
HowMax EstatesDrove 9% Conversions to Site Visits and Cut CPL by 28%
About Max Estates
Max Estates is a leading luxury real estate developer based in Delhi-NCR, known for creating premium residential and commercial spaces.
With a focus on design excellence, sustainability, and innovation, Max Estates delivers modern landmarks across Gurugram and Noida that redefine urban living with unmatched quality and sophistication.
Client Objective
A luxury real estate developer launching a new project in Gurugram wanted HNI/NRI leads for apartments valued at ₹5-8 Cr.
CHALLENGES
- High competition with big agencies flooding the market
- Wasted spend from broad targeting with low-intent leads.
- Developers needed boardroom-ready buyers, not mass inquiries
Our Unique Approach
Built first-party HNI audience lists using premium data partnerships (wealth, property investment signals, LinkedIn custom segments).
Layered native ads on financial portals + OTT integrations for aspirational branding.
Designed a real-time dashboard scoring leads by source, duration, and quality.
Results
9%
of total leads converted into site visits (industry benchmark: 4-5%).
28% CPL
Compared to the client’s previous agency, with improved lead-to-site efficiency.
₹6 Cr+
Average ticket size achieved through high-quality, investment-ready HNI leads.
Source of Advantage
Exclusive access to curated native inventory (Taboola, Outbrain, HTTPOOL, OTT etc) at 30% lower CPMs than competitors.
