Franchise Partner Acquisition
EdTech - VMC
Lead Gen – (B2B)
Client Objective
An EdTech brand sought franchise partners in Tier 1, 2, 3 Indian cities, targeting investors with ₹2–3 Cr net worth.
Challenges
Challenges
- Low-quality inquiries from mass-market lead generation.
- Needed ultra-refined targeting – investors, not students/parents.
Our Unique Approach
- Ran native thought-leadership campaigns (articles + banners on business portals).
- Integrated lead qualification funnel with financial screening across other performance sources.
- Built LinkedIn + programmatic filters to target profiles with:
- Education sector interest.
- Net worth ≥ ₹10-20 Cr (via HHI and 3rd-party wealth data).
- Business owners in Tier 1/2/3 cities.
Results
- 45+ qualified franchise inquiries in 60 days.
- Average inquiry profile: ₹25 Cr+ net worth individuals.
- Cost per qualified lead = ₹4,100 (previous agency avg = ₹24,000+).
- 3 confirmed franchise deals signed within 90 days (~₹2.5 Cr investment each).
Source of Advantage
Unlike others who push volume, we used B2B wealth filters + curated business media inventory, cutting junk leads by half.
