Automotive Case Study
Morris Garages
(PAN India)
Client Objective
Drive quality leads and dealership walk-ins while increasing brand search visibility.
KPIs
- Decrease CPL by 20–30% MoM
- Increase monthly searches by 15%
- Boost dealership bookings by 20% MoM
Challenges
Challenges
- Low-quality leads from broad targeting
- No dealer-level attribution visibility
- Fragmented data across channels
- High drop-offs on website lead forms
Our Unique Approach
- Instant Lead Forms on Google, Meta & Programmatic integrated with MG CRM for auto dealer mapping
- Hyperlocal radius targeting and localized creatives to drive nearby intent
- Native + Lotame audience segments for SUV and EV intenders
- Multi-funnel structure: awareness (video/native) → consideration (offers) → conversion (lead gen)
- Dealer dashboard tracking leads, test drives, CPL & sales
Results
- 70% drop in CPL
- 150,000+ qualified leads in 9 months
- 10–20% MoM sales growth
- 400% surge in walk-ins at key dealerships
- 35+ bookings via Google Ads in one city/month
- 13,000+ monthly social queries handled
Dealership Impact
- Faster lead routing (−35% response time)
- 30–40% rise in test-drive to sale conversion
- Consistent MoM increase in showroom visits & bookings
