Achievements
- A CTR of 3.9% yielded 18% of the cost/quality leads B. 37% higher lead Rate in comparison to previous campaigns.
- Native brought 23% higher unique user rate that removed the duplicate leads.
- 26% high Hot Leads comparing to previous quarter while 9% drop in blended spends.
Opportunities
- Brand awareness can be executed for the initial months for the buzz.
- . Landing page optimisation should be the top priority.
- Activate the high quality lead gen driven platforms and keep a check onthe lead quality.
- Deactivate the non-performing sources after every 2 weeks and activate more by parking budgets to top performing ones.
