CASE STUDY DLFResidential & Commercial Real Estate
Turning Premium Real Estate Demand IntoQuality Leads.
Adslectic’s real estate lead generation strategy helped DLF reach high-flyer millennials, entrepreneurs, CXOs and founders shaping the future for their families. It delivered 2.6X more leads at a 1.9X lower cost per lead, with inference marketing driving 12% higher quality leads and an overall property ROAS of 67 across residential and commercial properties.
BUSINESS IMPACT
2.6X
| More Leads |
1.9X
Lower Cost Per Lead
12%
Higher Quality Leads through inference marketing
67
Overall Property ROAS across residential & commercial
View Campaign Strategy
CAMPAIGN CREATIVE Max Estates — Luxury Real Estate Campaign THE PROJECT
Building Premium Real Estate Demand for DLF
DLF is one of India’s leading real estate developers. For its residential and commercial properties, the brand wanted to reach young, affluent buyers: high-flyer millennials, entrepreneurs, CXOs and founders who are planning a home for their families.
To support these properties, DLF partnered with Adslectic from 2024 to 2025. Our role was to run a performance marketing campaign that built brand awareness in the initial months, drove high-quality lead generation, and kept lead quality and cost per lead under constant check.
Client DLF Industry Real Estate Campaign Duration 2024–2025 Campaign Region India Campaign Objective Generate High-Quality Real Estate Leads TARGET AUDIENCE
28–35 Years
High-Flyer Millennials
Entrepreneurs
CXOs
Founders
Legacy Lifestyle Parents
THE CHALLENGE
Turning Brand Awareness Into High-Quality Real Estate Leads
| Generating enquiries for premium residential and commercial properties took more than spending on ads. DLF needed to create early buzz, make the landing experience work harder, put budgets only on platforms that delivered quality leads, and keep checking lead quality as the campaign scaled. |
01
Create Early Brand Buzz
In the first months, the campaign needed to build awareness among young, affluent buyers so that the brand stayed top of mind when they were ready to enquire.
02
Make Landing Page Optimisation the Top Priority
Not every platform produces good leads. The campaign had to focus on high-quality lead generation platforms and keep a constant check on lead quality.
03
Activate Platforms That Deliver Quality Leads
Lower acquisition costs could not come at the cost of lead quality. The campaign had to reduce cost per lead while still delivering a high share of sales-qualified leads (SQLs).
04
Move Budgets to Top Performers
Sources that did not perform had to be switched off every two weeks, with their budgets shifted to the best-performing sources.
OUR STRATEGY
Our Real Estate
Lead Generation Strategy Every result in this campaign came from a clear strategy and disciplined execution. Instead of spreading budgets evenly, we built the campaign around the platforms and audiences that delivered the best quality leads.For DLF, every decision focused on reaching young, affluent buyers, improving lead quality and moving budgets to the sources that performed best. 01
Young Affluent Audience Targeting
We built the audience around high-flyer millennials, entrepreneurs, CXOs, founders and legacy lifestyle parents aged 28-35. These are buyers shaping the future for their families.
02
Awareness-Led Campaign Launch
In the initial months, we ran brand awareness activity to create buzz around DLF’s properties. This prepared the audience before the push for lead generation began.
03
Landing Page & Lead Quality Focus
We made landing page optimisation a top priority and activated platforms known for high-quality lead generation, while keeping a constant check on lead quality. Inference marketing delivered 12% higher quality leads.
04
Fortnightly Budget Optimisation
Every two weeks, we switched off non-performing sources and moved their budgets to the top performers. Google and Native delivered a 14% higher unique user rate than Meta.
05
Results That Scaled
This approach delivered 2.6X more leads at a 1.9X lower CPL, with an overall property ROAS of 67 across DLF’s commercial and residential properties.
SOCIAL MEDIA IMPACT
Growing Brand Visibility.
The campaign strengthened Max Estates’ brand presence across major social media platforms, expanding reach, increasing engagement and building a stronger digital footprint.
YouTube
5650
Subscribers
Initial80Subscribers→Current560Subscribers +600%
Subscriber Growth
26,800
Followers
Initial2,400Followers→Current26,800Followers +1014%
Follower Growth
30,941
Followers
Initial20,000Followers→Current30,941Followers +54.5%
Follower Growth
