Premium Real Estate Growth — DLF
Driving a record-breaking 67 ROAS for DLF’s Luxury Residential and Commercial portfolios.
About DLF
DLF is India’s largest publicly listed real estate company. We implemented an aggressive multi-platform performance strategy to capture HNI leads and drive high-value property bookings across Delhi-NCR.
Client Objective
The goal was to dominate the luxury real estate market by generating high-intent leads for residential and commercial projects. We needed to ensure that marketing spend was focused strictly on quality over quantity to maximize sales velocity.
CHALLENGES
- Filtering out non-serious inquiries in a crowded mass-market.
- Lowering the cost per lead while increasing the average ticket size.
- Finding new HNI audiences outside of standard social media channels.
Our Unique Approach
Actively pausing non-performing ad sources every 14 days to re-invest in winners.
Leveraging Google and Native ads to reach 14% more unique users than Meta alone.
Prioritizing high-quality lead-gen platforms with real-time quality monitoring.
Results
67
Total ROAS For Commercial & Residential properties.
2.3%
Average CTR Significant lift in HNI engagement.
15%
Quality Lead Rate Reduction in overall cost per lead.
Source of Advantage
Our advantage is Dynamic Lead Prioritization. By shifting budgets toward high-intent native and search inventory, we achieved a 67 ROAS, far exceeding industry standards. This strategy allowed DLF to capture 14% more unique users and convert them into high-value bookings with unprecedented efficiency.
