Achievements
- A CTR of 2.3% yielded 15% of the cost/quality Sales.
- Overall ROAS was 8.3 for the Online & Offline Sales
- Unique user rate was 14% higher from Google and Native than Meta.
Opportunities
- Brand awareness can be executed for the initial months for the buzz.
- Landing page optimisation should be the top priority.
- Activate the high quality lead gen driven platforms and keep a check on the lead quality.
- Deactivate the non-performing sources after every 2 weeks and activate more by parking budgets to top performing ones.
