CASE STUDY ISPRAVALuxury Real Estate, Goa

Turning Luxury Second-Home Demand IntoQualified Buyers.

Adslectic’s luxury villa lead generation strategy helped Isprava reach HNI and UHNI buyers actively considering a second home in Goa. We attracted investment-ready buyers instead of aspirational enquiries, reduced cost per lead by 21% compared to the client’s previous agency, and turned digital interest into high-value site visits.

BUSINESS IMPACT

21%

Lower Cost Per Lead

1.8X

More Leads

₹46 Cr.+

Revenue Influenced

16.43%

Lead-to-Site-Visit Rate

View Campaign Strategy

Isprava Isprava creative CAMPAIGN CREATIVE Max Estates — Luxury Real Estate Campaign THE PROJECT

Building Luxury Second-Home Demand in Goa

Isprava is a luxury real estate developer creating premium residences in Goa. For its new project launch, the brand wanted to reach high-net-worth (HNI) and ultra-high-net-worth (UHNI) buyers for homes valued between ₹8 Cr and ₹14 Cr.

To support the launch, Isprava partnered with Adslectic from 2025 to 2026. Our role was to run a performance marketing campaign that reached niche buyers actively considering a luxury second home, attracted investment-ready buyers instead of aspirational enquiries, and turned digital interest into high-value discovery calls and site visits in Goa.

Client Isprava Industry Luxury Real Estate Campaign Duration 2025 – 2026 Campaign Region Goa Campaign Objective Generate Qualified HNI & UHNI Leads TARGET AUDIENCE
30–55 Years

Delhi NCR

Mumbai

CXOs

Founders & Promoters

Family Offices

HNIs & UHNIs

Investors

THE CHALLENGE

Reaching Investment-Ready Luxury Second-Home Buyers in Goa

Selling a luxury home in Goa required more than generating enquiries. Isprava needed to reach a niche HNI audience actively considering a second home, stand out in a crowded branded villa market, and turn digital interest into high-value discovery calls and site visits, all while buyers took time to decide.

Reach Niche HNI Second-Home Buyers

The campaign had to reach a small, specific audience of HNIs actively considering luxury second-home investments, without spending on people who were only browsing.

Stand Out in Goa’s Branded Villa Market

Goa’s branded villa market is highly competitive. Isprava needed to be clearly differentiated so that premium buyers noticed the brand and remembered it.

Attract Investment-Ready Buyers

The campaign had to generate leads from buyers ready to invest, rather than aspirational enquiries from people with no purchase intent.

Convert Digital Interest Into Site Visits

Interest from online ads needed to become high-value discovery calls and villa visits in Goa, so that leads moved from curiosity to real sales conversations.

Manage Long Consideration Cycles

Luxury buyers involve family, wealth advisors and legal due diligence before deciding. The campaign had to keep Isprava visible and trusted through this long decision process.

OUR STRATEGY

Our Luxury Second-Home

Lead Generation Strategy Every result in this campaign came from a clear strategy and disciplined execution. Instead of chasing enquiry volume, we built the campaign around buyers who were genuinely ready to invest in a luxury home in Goa.For Isprava, every decision focused on reaching HNI and UHNI buyers, improving lead quality and turning digital interest into discovery calls and site visits, while lowering acquisition costs. 01

Second-Home Buyer Targeting

We focused on HNIs and UHNIs actively considering a luxury second home. The audience was aged 30-55 across Delhi NCR and Mumbai: CXOs, founders and promoters, family offices, HNIs and investors.

Premium Brand Positioning

Goa’s branded villa market is highly competitive, so we built creatives that set Isprava apart through premium visuals and a luxury lifestyle message. The brand stood out instead of blending in with generic property advertising.

Investment-Ready Lead Qualification

We shaped enquiry journeys to filter out aspirational enquiries and attract investment-ready buyers. The focus was on discovery calls and site visits in Goa, and 16.43% of total leads converted into site visits.

Continuous Optimisation

We kept refining creatives, audiences and budgets based on lead quality, not just lead volume. This delivered 1.8X more leads, 21% lower CPL than the client’s previous agency, and an average ticket size of ₹9 Cr+.

Real-Time Performance Intelligence

Live dashboards gave Isprava full clarity on spends, leads and site visits. There were no blind spends, and every decision was backed by data.

SOCIAL MEDIA IMPACT

Growing Brand Visibility.

The campaign strengthened Max Estates’ brand presence across major social media platforms, expanding reach, increasing engagement and building a stronger digital footprint.

YouTube

5650

Subscribers

Initial80Subscribers→Current560Subscribers +600%

Subscriber Growth

Instagram

26,800

Followers

Initial2,400Followers→Current26,800Followers +1014%

Follower Growth

30,941