CASE STUDY MAX ESTATESLuxury Real Estate

Turning Premium Residential Demand Into Qualified Buyers.

AdsLectic helped Max Estates generate investment-ready HNI and UHNI enquiries through a performance marketing strategy focused on improving lead quality while reducing customer acquisition costs.

BUSINESS IMPACT

24%

Lower Cost Per Lead

2.1X

More Leads

₹77 Cr.+

Revenue Influenced

15%

Lead-to-Site-Visit Rate

View Campaign Strategy

Max Estates creative CAMPAIGN CREATIVE Max Estates — Luxury Real Estate Campaign THE PROJECT

Building
Luxury Real Estate
Demand.

Max Estates is one of Delhi NCR’s leading luxury real estate developers, recognized for creating premium residential communities focused on design, sustainability and elevated urban living.

To support the launch of a new luxury residential project, Max Estates partnered with AdsLectic to generate investment-ready HNI and UHNI buyers through a performance-driven digital marketing campaign designed to improve lead quality while reducing acquisition costs.

Client Max Estates Industry Luxury Real Estate Campaign Duration 2025 – 2026 Campaign Region Delhi NCR Campaign Objective Generate Investment-Ready HNI & UHNI Leads TARGET AUDIENCE
35–60 Years

Delhi NCR

CXOs

Founders

Business Owners

Enterprise Leaders

HNIs

UHNIs

THE CHALLENGE

Understanding The Real Business Challenge.

Launching a premium residential project required more than generating traffic. The campaign needed to attract genuine investment-ready buyers, improve lead quality and maximise every marketing investment while maintaining premium brand positioning.

Reach Investment-Ready Buyers

The campaign needed to attract genuine HNI and UHNI buyers rather than aspirational enquiries, ensuring every lead had strong purchase intent.

Filter Low-Quality Enquiries

Improving lead quality required reducing enquiries from brokers, investors and low-intent users while increasing meaningful site visits.

Scale Qualified Site Visits

Lead volume needed to increase without compromising premium audience quality or increasing acquisition costs.

Maintain Premium Brand Positioning

Campaign messaging had to reflect Max Estates’ luxury identity while continuing to generate measurable business outcomes across digital channels.

OUR STRATEGY

The Strategy

Behind The Results. Every measurable business outcome began with a clear strategy, continuous optimisation and disciplined execution.For Max Estates, every campaign decision focused on attracting investment-ready HNI & UHNI buyers while improving lead quality and reducing acquisition costs. 01

Audience Intelligence

Understand investment-ready HNI & UHNI buyers through behavioural, demographic and purchase-intent research before launching campaigns.

Premium Media Strategy

Design a premium acquisition strategy using Google Display, Native Advertising and premium publisher placements to maximise qualified reach.

Luxury Creative Positioning

Develop premium messaging focused on lifestyle, exclusivity and investment value instead of generic property advertising.

Lead Qualification

Optimise landing experiences and enquiry journeys that filter low-intent users while increasing qualified discovery calls.

SOCIAL MEDIA IMPACT

Growing Brand Visibility.

The campaign strengthened Max Estates’ brand presence across major social media platforms, expanding reach, increasing engagement and building a stronger digital footprint.

YouTube

5650

Subscribers

Initial800Subscribers→Current5,650Subscribers +606%

Subscriber Growth

Instagram

26,800

Followers

Initial2,400Followers→Current26,800Followers +1017%

Follower Growth

30,941