Luxury Real Estate
Max Estates
Lead Gen – B2B/B2C
Client Objective
A luxury real estate developer launching a new project in Gurugram wanted HNI/NRI leads for apartments valued at ₹5-8 Cr.
Challenges
Challenges
- High competition with big agencies flooding the market.
- Wasted spend from broad targeting with low-intent leads.
- Developers needed boardroom-ready buyers, not mass inquiries.
Our Unique Approach
- Built first-party HNI audience lists using premium data partnerships (wealth, property investment signals, LinkedIn custom segments).
- Layered native ads on financial portals + OTT integrations for aspirational branding.
- Designed a custom lead-scoring dashboard to filter sourcewise,durationwise quality vs. junk leads in real-time.
Results
- 9% of total leads converted into site visits (industry benchmark: 4-5%).
- Delivered quality leads with avg. ticket size ₹6 Cr+.
- CPL reduced by 28% vs. client’s previous agency.
Real-time dashboards gave client clarity → no blind spends.
Source of Advantage
Exclusive access to curated native inventory (Taboola, Outbrain, HTTPOOL, OTT etc) at 30% lower CPMs than competitors.
