Background
Prudential Singapore asked us to spread the message of #WeDOHealth, and show its commitment to championing mental well-being.
Standout Signal
We saw an opportunity to hijack some of Singapore’s busiest social media occasions – Labour Day, Mental Health Day and SFF.
Idea
On World Mental Health Day, we launched our IG ‘Shuteye’, a disruptive AR filter that only activates when you shut your eyes to rest, and amplified it through KOL engagement. We ended the year at SFF, where we created Art through EEG waves – helping people to rest in an innovative way and showing them, through technology, its importance.
Results on KPIs
M
Reached audience across IG
%
Increase in the ER across IG
X
Leads comparing the previous month
