Luxury Real Estate – Max Estates
HowVMCScaled Franchise Partner Acquisition With High-Net-Worth Targeting and Cut CPL by80%
About VMC
VMC is a well-known EdTech and test-prep brand with centres across India. They were looking to expand through franchise partners in Tier 1, 2 and 3 cities. Their goal was to onboard investors who could bring capital, experience and long-term commitment to the brand.
Client Objective
A leading EdTech brand wanted to attract franchise partners in major Indian cities, focusing on investors with *2—3 Cr net worth and interest in education-based businesses.
CHALLENGES
- Mass-market lead generation was pulling in students and arents instead of investors
- High CPL from previous agencies with almost no qualified profile
- Needed a sharp targeting layer based on wealth, business ownership and city-level expansion plans
Our Unique Approach
Created B2B audience lists using wealth signals, business ownership data and LinkedIn custom profiles to target only serious investors in Tier 1/2/3 cities.
Placed articles and banners on premium business and finance sites to position VMC as a trusted investment opportunity.
Every lead passed through a scoring layer filtering for net worth, business intent and city readiness before reaching the sales team.
Results
45+ Inquiries
High-quality franchise inquiries generated in 60 days.
25 Cr Net Worth
Investor profiles with verified wealth — 10× higher than required.
3 Franchise Deals
Closed within 90 days, with an average investment of ₹2.5 Cr.
