Background
Twisties Australia needed to gain relevance with Gen Z consumers.
Standout Signal
We noticed how the iconic Budgy Smuggler brand was becoming an even more popular part of pop culture.
Idea
We designed a Twisties swimwear range in collaboration with Budgy Smuggler and promoted it to our cohorts with a diverse range of bodies on Insta.
Results on KPIs
+ % ABOVE AVERAGE MEDIA PERFORMANCE
% SALES LIFT FOR BUDGY IN-STORE PROMOTION
+ K FOLLOWERS IN LESS THAN A YEAR
M VIEWS ON Insta FOR BUDGY SMUGGLER ALONE
